Say Goodbye to Ads That Don't Work HELLO INSIGHTS AI-driven Data Analysis Maximizing Your Advertising ROI

Google SEM Advertising

Google SEM Advertising Strategy
Instant Exposure, Quick Results

In the highly competitive pay-per-click (PPC) advertising market, the most powerful companies in each industry have already occupied the most prominent and highest-ranking advertising positions. How to use professional Google SEM deployment strategies to stand out in the fiercely competitive advertising market has become the key to a company's success.

Precise targeting, higher ad returns!

HELLO INSIGHTS Unlock AI-driven industry data insights to optimize ad spending and connect with your ideal customers.

Comprehensive Industry Analysis

Covering industry size and structure, competitor classification, marketing strategies and channels, and future trends. Based on real-world data, gain a comprehensive understanding of the industry and competitor landscape to identify the most effective advertising opportunities.

Detailed Keyword Performance Analysis

Deeply explore the search terms your potential customers are actually using, helping you precisely target your ads and reach more of your ideal audience.

In-depth Audience Analysis

Understand the key characteristics, interests, and behaviors of your target audience, allowing you to precisely target user groups and develop more effective advertising strategies.

Precision Budget Allocation

Gain insights into competitor bidding strategies and allocate your advertising budget to the users most likely to convert at the lowest cost, avoiding waste and maximizing your return on investment.

Get a Free Analysis

Google SEM Search Engine Marketing
Active and Passive Advertising Strategies

Google SEM (Search Engine Marketing) is a proactive marketing strategy for businesses to conduct online advertising on search engine platforms. It includes the following two main approaches:

Active Advertising

Active advertising refers to businesses actively placing ads to reach the target customer group.

Typical active advertising includes: Display multimedia ads, YouTube video ads, and Facebook and Instagram ads.

These active ads are delivered based on users' interests and behavioral characteristics, focusing on creating valuable content and experiences to attract users' active attention, which helps to build brand image and reputation.

Passive Advertising:

Passive advertising refers to businesses passively placing ads, which will only be exposed when users actively search for keywords on search engines.

Typical passive advertising includes Google keyword search ads and shopping ads.

These passive ads only appear in front of users with relevant needs, so they can accurately target the target audience, significantly improve the advertising conversion rate, and help the company quickly get a return on investment.

Active advertising is suitable for building a brand, while passive advertising helps to quickly get a return on investment. Through synergistic effects, flexibly using both types of advertising can comprehensively improve the effectiveness of a company's online marketing and promote rapid development.

Comparison of Pricing Models
of Google SEM Agencies in Hong Kong

In the Hong Kong market, Google SEM agencies can generally be divided into the following three pricing models:

All-inclusive Pricing

Businesses only need to pay a fixed total price, without having to pay any additional fees, covering both management fees and advertising fees.

The fixed total cost is beneficial for cost budget control.

Lack of transparency, making it difficult for businesses to clearly understand the specific composition of management fees and advertising fees.

Fixed Management Fee Plus Advertising Fee

The agency charges a fixed management service fee, and the business needs to pay the actual advertising deployment cost separately.

Businesses have a clearer understanding of the composition of management fees and advertising fees, which helps with cost control and strategy formulation.

The agency's service fees may be relatively high, leading to an increase in the overall service cost.

Commission-based Pricing

The agency charges a certain percentage of the advertising deployment cost as the service fee, usually between 10% and 20%.

The earnings are linked to the advertising deployment effectiveness, and the agency has a strong motivation to continuously optimize the strategy.

The agency may overly emphasize increasing the advertising budget.

Hello SEO's Google SEM Advertising Services

Clients can choose different Google SEM advertising services based on the industry characteristics, potential customer types, advertising goals, and advertising budgets of their websites. Hello SEO provides the following six advertising service packages

Keyword Ads, Video Ads, Display Ads,
Shopping Ads, App Ads, and Performance Max Ads

When you purchase display or video ads, you will get free display image production or 16-second video production.

  • Keyword Search Ads

    Top 4 of the First Page

    With your given keywords, when the Ads content match the potential customers’ search terms, Ads will appear in text format at the top 4 position of the first search engine result page (SERP).

    Suitable for website with very specific products/ services/ content. Suitable for website aim at small amount of keywords.

    Any Position of the First Page

    With your given keywords, when the Ads content match the potential customers’ search terms, Ads will appear in text format at any position of the first SERP.

    Suitable for website with very specific products/ services/ content. Suitable for website aim at large amount of keywords.

    Keyword Search Ads With your given keywords, when the Ads content match the potential customers’ search terms, Ads will appear in text format at the top 4 position of the first search engine result page (SERP).With your given keywords, when the Ads content match the potential customers’ search terms, Ads will appear in text format at any position of the first SERP.

  • Video Ads

    When the Ads content match the potential customers’ search terms on Youtube or fits their browsing habit, Ads will appear in video format at Youtube and Google display network etc..

    Suitable for brand with high quality of video.

    Video Ads When the Ads content match the potential customers’ search terms on Youtube or fits their browsing habit, Ads will appear in video format at Youtube and Google display network etc..

  • Display Ads

    Ads will appear in images and text formats when it match the potential customers’ searching and browsing habit. It will appear on SERP and Google display networks etc..

    Suitable for image-based website.

    Display Ads Ads will appear in images and text formats when it match the potential customers’ searching and browsing habit. It will appear on SERP and Google display networks etc..

  • Shopping Ads

    Ads will appear in an online shop format with products images, name, price and shop name etc.. It will appear on SERP and Google display networks when the products match the potential customers’ searching and browsing habit.

    Suitable for website with online shopping system.

    Shopping Ads Ads will appear in an online shop format with products images, name, price and shop name etc.. It will appear on SERP and Google display networks when the products match the potential customers’ searching and browsing habit.

  • App Ads

    Run ads on Google Play, YouTube, and Google Search to encourage users to install your app.

    Suitable for all app developers.

    App Ads Run ads on Google Play, YouTube, and Google Search to encourage users to install your app.

  • Performance Max Ads

    Run different ad formats across all Google channels including YouTube, Display Network, Search Network, Discovery, Gmail, and Google Maps.

    Suitable for merchants who want to significantly improve advertising effectiveness and have sufficient budget.

    Performance Max Ads Suitable for merchants who want to significantly improve advertising effectiveness and have sufficient budget.

DashBoard

24/7 Self-Service Reporting Platform

Hellos SEO\s Dashboard is a 24/7 self-service reporting platform that provides advertisers with real-time, detailed ad data reports. The data is automatically updated hourly, allowing you to track ad progress and comprehensively monitor ad performance at any time.

Impressions/ Clicks/ Click-Through Rate/ Cost-per-Click

Real-time presentation of ad exposure, interaction, and deployment efficiency. Analyze the actual reach of your ads and evaluate the cost-effectiveness of each click through these data.

User Gender/ Age Group/ Device Used

Gain in-depth understanding of target audience characteristics, timely adjust ad strategies, achieve precise targeting, and improve ad conversion rates.

Competitor Comparison

Compare your performance with competitors in terms of exposure, market share, and other metrics to understand the market dynamics, helping you formulate more competitive ad strategies.

Google SEM Princing

SEM Marketing
Google Ads Management service

Hello SEO manages your SEM Management such as developing advertising content, recommends competitive strategies, reduces unnecessary expenses, enhances advertising competitiveness and effectiveness. Services include:

  • Keyword Analysis

    Provide the most effective keyword advice by analysing keyword data.

  • Submit your advertisement

    Submit your advertisement to Google.

  • Improve quality of your advertisement

    Suggest and revise the content of your advertisement to make it more in line with Google’s advertising guidelines.

  • Manage advertising settings

    Suggest more effective advertising settings for you, strengthen the pertinence of advertising and save the advertising monthly fee.

  • Remarketing Setup

    Strengthen brand image and boost sales by strategic remarketing setting, it allows your ads to be exposed to those website visitors again.

  • Conversion Tracking Setup

    Customized conversion tracking and script setup allows you to know more about your customer’s online buying preferences and behaviour.

  • Provide detailed reports

    You and your team can log in to the self-service platform DashBoard anytime and download the latest SEM cost report for free.

  • Monitoring and maintenance

    Keep your website in line with Google’s updated advertisement scoring guidelines, ensure that advertisements are published normally and monitor any abnormal clicks, etc.

  • Google SEM Trial Scheme

    Try 1 - Month Google Keyword Search SEM without a contract now！

SEM Management Procedure

Contact Hello SEO Team and Choose Your Plan

Please give the Hello SEO team a call at + 852 3611 1255 or Whatsapp us to get FREE audit and choose the most appropriate plan.

01

Order Confirmation

Hello SEO team will confirm the order details and set you an invoice.

02

Settle Payment

Settle the first month's service fee.

03

Start your SEO & SEM Campaigns.

Once the payment is done, the Hello SEO team will start providing service according to the contract schedule.

04

  1. Back To Home
  2. Google SEM Price
    & Calculator

YouTube Ads Template

6-16 second free template, available in horizontal or vertical sizes.

    • 01 Swiping Phone

    • 3 images．1 logo．7 text areas

    • 16 seconds

    • Horizontal

    • 02 Rugged Text

    • 5 images．1 logo．3 text areas

    • 15 seconds

    • Horizontal

    • 03 Square Grids

    • 2 images．1 logo．7 text areas

    • 15 seconds

    • Horizontal

    • 04 Video Wall

    • 10 images．1 logo．5 text areas

    • 18 seconds

    • Horizontal

    • 05 Striped

    • 2 images．1 logo．5 text areas

    • 15 seconds

    • Horizontal

    • 06 Coupon Cutouts

    • 2 images．1 logo．4 text areas

    • 15 seconds

    • Horizontal

    • 07 Coupon Cutouts

    • 2 images．1 logo．4 text areas

    • 15 seconds

    • Square

    • 08 Coupon Cutouts

    • 2 images．1 logo．4 text areas

    • 15 seconds

    • Vertical

    • 09 Spinning Cube

    • 2 images．1 logo．6 text areas

    • 15 seconds

    • Vertical

    • 10 Gliding Words

    • 0 images．1 logo．7 text areas

    • 15 seconds

    • Horizontal

    • 11 Hannukah

    • 2 images．1 logo．6 text areas

    • 15 seconds

    • Horizontal

    • 12 Diwali

    • 2 images．1 logo．6 text areas

    • 15 seconds

    • Horizontal

    • 13 Flipping sale tags

    • 5 images．1 logo．6 text areas

    • 15 seconds

    • Horizontal

    • 14 Christmas

    • 2 images．1 logo．6 text areas

    • 15 seconds

    • Horizontal

    • 15 Flipping Sale Tags

    • 5 images．1 logo．6 text areas

    • 15 seconds

    • Vertical

    • 16 Sliding Stripes

    • 3 images．1 logo．4 text areas

    • 15 seconds

    • Square

    • 17 Sliding Stripes

    • 3 images．1 logo．4 text areas

    • 15 seconds

    • Vertical

    • 18 Sliding Stripes

    • 2 images．1 logo．2 text areas

    • 6 seconds

    • Horizontal

    • 19 Expanding Ripples

    • 2 images．1 logo．4 text areas

    • 15 seconds

    • Square

    • 20 Expanding Ripples

    • 2 images．1 logo．4 text areas

    • 15 seconds

    • Vertical

    • 21 Revolving Display

    • 1 images．1 logo．2 text areas

    • 15 seconds

    • Vertical

    • 22 Repeating Text

    • 3 images．0 logo．2 text areas

    • 15 seconds

    • Vertical

    • 23 Sliding Product

    • 6 images．2 logo．6 text areas

    • 15 seconds

    • Horizontal

    • 24 Spinning Cube

    • 1 images．1 logo．2 text areas

    • 10 seconds

    • Vertical

    • 25 Product Cards

    • 5 images．2 logo．14 text areas

    • 15 seconds

    • Horizontal

    • 26 Gliding Shadows

    • 4 images．1 logo．6 text areas

    • 15 seconds

    • Horizontal

    • 27 Opening Doors

    • 4 images．1 logo．5 text areas

    • 16 seconds

    • Horizontal

    • 28 Opening Doors

    • 4 images．1 logo．5 text areas

    • 16 seconds

    • Vertical

    • 29 Scroll and Slide

    • 5 images．1 logo．8 text areas

    • 16 seconds

    • Horizontal

    • 30 Moving Grid

    • 6 images．1 logo．5 text areas

    • 15 seconds

    • Horizontal

    • 31 Moving Grid

    • 3 images．1 logo．3 text areas

    • 6 seconds

    • Horizontal

    • 32 Scrolling Newsfeed

    • 2 images．1 logo．5 text areas

    • 15 seconds

    • Vertical

    • 33 Swiping Phone 2

    • 4 images．1 logo．3 text areas

    • 15 seconds

    • Vertical

    • 34 Origin Story

    • 4 images．1 logo．5 text areas

    • 15 seconds

    • Horizontal

    • 35 Shadows with Pedestals

    • 2 images．1 logo．6 text areas

    • 15 seconds

    • Horizontal

FAQ

Learn about the common questions and answers regarding our digital marketing services, including SEO, SEM, and website design. Helping you better understand our services.

  • Google SEM

  • 01

    What is Google SEM (Search Engine Marketing)?

    Google SEM (Search Engine Marketing) is a digital marketing strategy that utilizes search engine promotion to strategically place advertisements through paid keywords. This precisely targets relevant audiences, thereby increasing website traffic and conversions, which ultimately brings more business opportunities to enterprises.

  • 02

    What are the categories of Google SEM?

    Google SEM advertising mainly includes search advertising, YouTube advertising, display advertising, shopping advertising, application advertising and the highest performing advertising channels, which greatly enhance website traffic and exposure. Hello SEO offers you 6 different Google ad category management services .

  • 03

    What is the scope of Hello SEO's Google SEM service?

    Our services usually include keyword research, advertising creative design, placement optimization, data analysis and other comprehensive search marketing solutions. We will provide corresponding professional services according to your specific needs.

  • 04

    What is Hello SEO's Google SEM charging model?

    Our charging model includes management fees and advertising budget. Management fees are charged on a monthly basis, while advertising fees are estimated based on market competition and charged per click. We will provide clear and transparent market data to ensure that customers understand the basis for calculating each fee.

  • 05

    How transparent are Hello SEO's Google SEM reports and data?

    We will provide you with detailed Google SEM delivery reports, including dozens of data such as the number of impressions, click prices, competitor comparisons, etc., which can be viewed 24 hours a day and updated every hour. All data is real and verifiable to ensure that you can understand the service results anytime and anywhere.

  • 06

    What is the cross-channel integration capability of Hello SEO's Google SEM?

    We are skilled at organically integrating Google SEM with SEO and web design to create a comprehensive search marketing solution for you.

  • 07

    What is Hello SEO's Google SEM customer support and after-sales service?

    We will provide each customer with an account manager to follow up on your needs throughout the process, provide a 24-hour automatic login Dashboard report version and considerate pre-sales and after-sales consultation.

  • 08

    How long does it take to see results after choosing Hello SEO's Google SEM advertising service?

    SEM advertising usually takes about 7-14 working days from ad content drafting, modification, submission, search engine approval to advertising. Actual time depends on report type and search engine approval time.

  • 09

    What do I need to prepare before choosing Google SEM advertising service?

    Before choosing Google SEM advertising service, you generally need a valid URL domain name. Depending on the different types of Google SEM ads, the preparation required will be different. For details, please contact Hello SEO Team .

  • 10

    Can I change the keywords, SEM advertising budget and advertising content during the contract period?

    You can contact us before prepaying the next bill Hello SEO Team to change the keywords, advertising budget and advertising content of the next period of advertising at no additional charge. Please note that since the above changes need to be resubmitted to the search engine for approval and update, it usually takes search engines two weeks to re-adjust the ad ranking. Therefore, unless necessary, it is generally not recommended to make major changes to avoid affecting performance.

  • SEO vs SEM

  • 01

    What are the key differences between search engine optimization (SEO) and search engine marketing (SEM)?

    SEO is a long-term strategy to improve a website's natural ranking in search engines by optimizing the content and structure of the website. SEM is a short-term strategy that uses paid advertising to quickly gain exposure and traffic in search results. The two have different focuses and need to be appropriately combined according to the company's marketing goals and budget.

  • 02

    In what scenarios are SEO and SEM applicable?

    SEO is more suitable for companies that already have a solid website foundation. Through continuous optimization, the website's ranking and exposure in search engines can be improved. SEM, on the other hand, can provide instant exposure opportunities for businesses that need to quickly gain traffic or expand into new markets. Small and medium-sized enterprises usually use a combination of the two to leverage their respective advantages.

  • 03

    What is the difference in investment costs between SEO and SEM?

    SEO is a continuous process that requires a certain amount of time and labor costs. But in the long run, SEO results in lower customer acquisition costs. SEM services quickly gain traffic through paid advertising, but require continued investment in a marketing budget. Enterprises need to reasonably balance their investment in SEO and SEM according to their own conditions.

  • 04

    What are the risk factors of SEO and SEM?

    There is a degree of uncertainty in SEO, as changes in search engine algorithms may affect website rankings. SEM faces the risk of competitors' bidding and the risk of reduced traffic quality. Enterprises need to closely monitor industry trends and adopt compliant and legal means to mitigate the potential risks of the two strategies.

  • 05

    How do companies determine the investment proportion between SEO and SEM?

    This needs to be comprehensively considered based on the specific situation of the enterprise, such as industry competition, market development stage, budget and other factors. Generally, start-ups or companies new to the market may need to quickly acquire customers through SEM, while mature companies can devote more resources to SEO. We can provide you with professional advice.

  • 06

    How can companies effectively integrate SEO and SEM marketing strategies?

    SEO and SEM are complementary marketing strategies. We recommend that companies organically combine the two when formulating their overall marketing plan. On one hand, we use SEM to quickly obtain traffic, and on the other, we use SEO to continuously optimize the website, forming a virtuous cycle. At the same time, attention should be paid to the exchange and sharing of data between the two to improve the overall marketing effect.

  • 07

    What are the advantages and disadvantages of SEO and SEM?

    The advantages of SEO are lower customer acquisition costs and higher traffic quality, but the cycle is longer. The advantage of SEM is that it can quickly obtain target traffic, but it requires continuous investment in an advertising budget. The disadvantage of SEO is that it is sensitive to changes in search engine algorithms, while SEM faces risks from competitors' bids and advertising quality. Enterprises need to weigh the pros and cons and formulate the best marketing strategy based on their own conditions.

  • 08

    Will using SEO services and Google SEM ad serving services require changes to my existing website?

    SEO needs to optimize the website by improving the content and structure of the website itself, selecting keywords, analyzing user search habits and analyzing competitor strategies.
    To deliver Google SEM advertising services, you do not need to modify the website itself. You need to improve the content and competition of advertisements by analyzing market data and competitor strategies, so as to accurately bid for your favorite advertising positions.

  • 09

    Is there any discount if my website uses both SEO and SEM services simultaneously?

    Hello SEO will launch discounts from time to time, please browse for details Latest Offers .

  • 10

    If my website is currently using SEO services or Google SEM advertising services from other companies, can I also use Hello SEO services?

    If you plan to choose Hello SEO's SEO services or Google SEM ad serving services, and you are currently using the same type of services from other service providers, please inform the Hello SEO team. SEO services need to manage the backend structure and files of the website, and it is not recommended to involve more than one SEO service provider; and Google SEM advertising services are not recommended to use different service providers at the same time, otherwise there will be a situation of "beating yourself," leading to a waste of advertising costs.

  • Quotation and Pricing

  • 01

    If I am interested in Hello SEO services, how can I get a quote?

    If you are interested in Hello SEO's services, please contact Hello SEO's team. Through free analysis, we will provide you with the most suitable recommendations based on website category, keyword competition, performance goals, etc. plan.

  • 02

    What is the use of Hello SEO's website detection and keyword budget calculator?

    Hello SEO SEO website detection AND SEM Keyword Advertising Budget Calculator It is a free tool that allows you to instantly understand the competition of your target keywords and your competitors' advertising bids, helping you choose the most effective keywords and understand the ads you need. Budget.

  • 03

    Why does "N/A" or "Search engine failed to provide data" appear in the quotation results?

    SEO website detection or SEM Keyword Advertising Budget Calculator If "N/A" or "Search engine failed to provide data" appears in the calculation results, it means that the system cannot provide the data for various reasons or from your The website has found some special circumstances where it is not appropriate to use SEO or Google SEM advertising services. Feel free to call during office hours + 852 3611 1255 or Whatsapp Hello SEO team, we are happy to explain the problem in detail and provide you with a feasible solution.

  • 04

    How is the monthly SEO service fee calculated?

    Hello SEO provides a pay-per-performance plan. Customers only need to pay when the keyword appears on the first page of the search results. Contact Hello SEO's team today for a free analysis to recommend the most suitable solution for you.

  • 05

    What are the advantages of SEO charging based on results?

    SEO performance-based charging compared to monthly charging can better motivate SEO companies to use efficient and sustainable optimization strategies, while also significantly reducing customers' initial investment risks. Hello SEO's team will advise you on the most suitable solution through a free preliminary website analysis.

  • 06

    How are SEM advertising service charges calculated?

    Hello SEO provides 3 SEM advertising charging plans based on report type and service content. Customers can choose different plans according to their own budget. In addition, customers need to pay an advertising budget to Google, and the upper limit of the monthly advertising budget is determined by the customer.

  • 07

    Can I customize my monthly SEM advertising budget?

    Yes. You can use SEM Keyword Advertising Budget Calculator to calculate the recommended advertising budget, and then adjust the final advertising budget according to your needs and budget, so the advertising budget is not included in the contract. If the ad quality is the same, the higher the ad budget, the easier it is for your ad to be displayed in the ideal ad position.

  • 08

    Is the recommended advertising fee shown in the SEM Keyword Advertising Budget Calculator equivalent to the advertising fee I have to pay each month?

    The recommended advertising fee displayed by the SEM keyword advertising budget calculator is the bid of your peers for this keyword in the past 12 months. The budget is for reference only. Customers can adjust it as needed to set their final monthly advertising budget.

  • 09

    Is Hello SEO's web design service charged monthly?

    Web design written from scratch can better meet SEO needs, but it also requires dedicated personnel to ensure continuous website maintenance, content updates, and timely provision of Technical support services require a monthly fee.

  • 10

    What payment methods does Hello SEO accept?

    You can pay the required fees through normal bank transfer, cash deposit, check or FPS.